La valoración de empresas como herramienta para la toma de decisiones financieras en las empresas dedicadas a la prestación de servicios exequiales en la ciudad de Loja, período 2016 y 2018

Abstract

Abstract:The valuation of companies has become a key tool in planning, its application allows designing strategies that contribute to the growth, expansion, development, permanence, strengthening and success of a company. In this context, the importance of valuing the funeral service companies in the city of Loja in financial terms is reflected, considering a period of analysis from 2016 to 2019, under the DFC discounted cash flow methodology, whose focus is guides to measure the ability of the company to generate funds, for the application of this method the discount rate was determined with the Weighted Average Cost of Capital model, whose rate obtained was required to discount the cash flows in the time horizon defined until In 2023, finally, once companies A and B have been valued, the acquisition of company B is proposed, as a corporate strategy that will allow obtaining and establishing synergies between the two companies.