Propuesta de un Plan de Contenidos para Medios Sociales de Radio Cumbres 106.9 FM

Abstract

Abstract:This research belongs to the Strategic Communication line and a content proposal is proposed for Radio Cumbres 106.9 Fm in social networks. The current media ecosystem encourages organizations to have a presence in the different technological platforms. In the case of the radio company, it entails a diversification of audiences, a variety of content and a greater reach, towards its audiences from the local to the global. The study is considered inductive and descriptive. In which the mixed approach was used. The quantitative was based on gathering information on the operation of its website, benchmarking social networks, and a preference survey. Qualitative analysis was carried out through FODA, PESTLE and public of interest analysis. The results showed an outdated web page, absence in social media as such, active presence in Fan Page, therefore the content plan will focus especially on increasing interactions with its audiences, and increasing the positioning of the media.