Industria creativa y cultural en el cantón Loja, análisis de una economía naranja desde el punto de vista de la oferta

Abstract

Abstract: The present investigation was based on analyzing the cultural contribution of the scenic arts (dance) of the Loja canton, for this purpose information was gathered from those involved in the creative and cultural industries, that is, from the creators and cultural managers of the city.Within the study "Creative and cultural industry in the canton of Loja, analysis of an orange economy from the point of view of supply", the results are presented, after the application of both a quantitative and qualitative methodology, for the collection of data we worked with primary sources such as interviews and guided surveys. With the development of the project, it was possible to characterize the actors of the dance sector, establish the differences and conditions in the enterprises due to the "newnormality" (Covid-19), as well as to identify the cultural events at the local level that energize the orange economy, and also the economic activities that are activated with this type of events. Finally, the strategies and cultural policies that allow the promotion of the cultural economy in the canton of Loja were known.