Estimación del desempeño de Airbnb en la industria hotelera en la provincia de Loja y Zamora Chinchipe en el año 2020

Abstract

Abstract: This final degree project is based on the impact of Airbnb in the hotel industry in the provinces of Loja and Zamora Chinchipe.For this reason, the bibliographic compilation and support theoretical was carried out, the value proposition presented by Airbnb and a study of the current situation of both provinces.Then the quantitative method and a basic investigation were applied, where data from the Airdna platform was paid, which provides information for the case study in order tomake a comparison, concluding that Airbnb is not a threat, that there is a positive impact but the hotel industry has a greater advantage due to its trajectory and currently due to the measures of biosafety that it presents in the face of the Covid 19 situation.Therefore, we start from a SWOT analysis of the weaknesses, threats, strengths and opportunities for creating a plan of improvements through the implementation of strategies that allow to maintain a competitive profile, achieving a consistent quality service to market demands.