Análisis del perfil del emprendedor artesanal de la ciudad de Quito, cantón Quito, provincia Pichincha, año 2020

Abstract

Abstract:This research project gathers what the artisanship and entrepreneurship sector has experienced in the last few years. It also focuses in the profile of the artisan entrepreneur located in Quito, Ecuador, who faces different types of adversities and obstacles in order to keep their business venture as his main source of income. In addition, the project puts together reasons, motivations and characteristics from 40 surveyed artisan entrepreneurs whom based in their previous experience, are looking for the most efficient way to keep their business afloat. The research finds artisan women as the most prepared in academic terms versus artisan men, which may be useful to manage how to start and run a business venture. The project also concludes that entrepreneurs whom went through a qualification process to get an artisan qualification, show a better progress in terms of processes and commercialization procedures than entrepreneurs who failed to get an artisan qualification.