Análisis del perfil emprendedor artesanal de calzado del cantón Cevallos de la provincia de Tungurahua de Ecuador. Año 2019

Abstract

Abstract: In this research, an analysis of the Footwear Artisan Entrepreneur profile of Cevallos, Province of Tungurahua, Ecuador 2019 was carried out. The work begins by detailing the main conceptual elements about being an entrepreneur and entrepreneurship; subsequently, an analysis of the current situation of entrepreneurship was carried out in both the country and the city of study. An evaluation instrument (survey) was applied to 41 shoe artisans from Cevallos who were ready to help in the development of the work. After the study, it was determined that the entrepreneurs of the canton comply with most of the theoretical elements that characterize an entrepreneur of opportunity that had to be created in the market mainly by necessity, and that currently subsist mainly by family tradition, in some cases to perfect the technique of making footwear. The Cevallos entrepreneur is characterized by being a leader within their companies, they seek to meet their objectives, they strive to improve their products, and for this they have also received support from local entities.