Análisis semiótico de los memes como recurso de comunicación acerca del COVID-19

Abstract

Abstract:This research work consists of the analysis of memes as a communication resource about COVID-19. Memes, as well as genes, are small units of information that are transmitted from generation to generation, these databeing of a historical and cultural nature that demonstrate the free expression of the users who create, react and share them. The main objective of this research work was to determine the use of memes as a communication resource in terms of effectiveness,participation, and both visual and semiotic content; To achieve these objectives, a bank of 500 memes from different platforms such as Facebook, Twitter, Instagram and Google weremade. As a technique and instrument of analysis, a data sheet and subsequent tabulation were used. The results obtained showed a high participation of people in the transmission of these contents, also a good reception about the veracity of the information, although there is a certain disbelief on this last topic that it would beimportant to analyze, but which still proves to be a great communication resource during the pandemic.