Diplomacia pública digital

Abstract

Abstract: Digital public diplomacy as a communication, interaction and information mechanism is on the rise in the management of countries' external relations, as well as towards internal publics; given at present, to more than traditional media, in virtual environments, thus expanding the possibilities of recognizing the strengths and opportunities of each nation.Through this research work called "Digital public diplomacy" the current context in the Laino-American countries is analyzed, their progress over time and how they use the tools and resources available to strengthen their relations with other States, in addition to providing attention to its citizens.To comply with these parameters, tools are included that allow measuring the scope of each country and once the means and platforms used have been identified, evaluating the parameters previously proposed, the result of which is the sample of the scope of Digital public diplomacy in each jurisdiction. The result shows that there is work carried out on the subject of study, however it is necessary to strengthen aspects related precisely to digital environments and their usability.