La incidencia de los discursos ecocéntricos en redes sociales de colectivos animalistas ecuatorianos desde el enfoque del buen vivir

Abstract

Abstract: This paper analyzes the impact of the concept of Good Living in the discourse of Ecuadorian animal groups in social networks. The sample corresponds to a random selection on the social network Facebook.A total of twelve Ecuadorian animal groups were analyzed whose publications were classified into three empirical analysis units, they are divided into: animal welfare, education and abuse.The conclusion is that Buen Vivir, an ideology of the Sur, has a notable impact on the discourses of the collectives, despite the fact that they are directly related to animal welfare, an ideology from Western environmentalism.