Diseño de una ruta de turismo urbano para la ciudad de Tulcán

Abstract

Abstract:Urban tourism in the city of Tulcan has not had a dizzying growth, its geographical location has driven the city to an economic development based on border trade. This research proposes an innovative alternative to promote tourism, based on sustainable urban mobility, proposing bicycle tourism as an identity activity for Tulcaneños, which is worthy of being appreciated by the tourists who visit it. The technical viability of the proposal is guaranteed with the implementation of an innovative tool within the tourism sector, design thinking. This methodology was used for the survey and design of the tourist route, which is based on the direct participation of the user in order to propose a more realistic proposal that solves the problems and needs identified. The design of the urban tourist route is proposed for the sustainable use of Tulcan's tourist resources, as well as to promote cycling in a city where cycling is part of the identity of its inhabitants. Therefore, the tourist route is an alternative for the development of urban tourism in the city of Tulcan.