Análisis de las estrategias implementadas por la Secretaría General de Comunicación de la Presidencia frente a las fake news: caso paro nacional del 3 al 13 de octubre de 2019

Abstract

Abstract:The phenomenon of fake newsor false news has taken on transcendence through the Internet, specifically in digital environments such as social networks. These are the result of the large amount of content available and the role of the user, who is no longer solely dedicated to consuming, but also producing.Their appearance is not really new, however in recent years they have gained influence, easily massing and having repercussions in different events. Based on this and as a case study of the immediate context, this research is proposed, the objective of which is to analyze the strategies implemented by the General Secretariat of Communication of the Presidency to combat fake newsduring the national strike, from October 03 to 13 of 2019.To consolidate the study, academics from the universities of Quito, Cuenca, Guayaquil and Loja were surveyed, and perceptions of experts in political communication were also obtained. The results obtained allow us to show the incidence of fake newsin processes of social commotion as well as in the serious impact on the search for solutions.