Ilustraciones sobre la identidad lojana, para la creación de una línea comercial de objetos

Abstract

Abstract:This study is oriented to the different illustration techniques in order to identify the qualities about the cultural identity of Loja, the knowledge of the origin of the culture is a relevant event for the intellectual and cultural heritage of the people even of an entire country. This knowledge is the reflection of the historical identity of the society and contributes greatly to the future benefit and the productive evolution of a people. Nowadays, different terminologies are used, regardless of the context to which it is addressed, the environment is changing and more so in this globalized world. Therefore, this research focuses on illustration as a visual strategy, and its relevance as an informative medium stands out over its artistic qualities. This information will be collected by reviewing different relevant bibliographic sources on illustration and the different techniques that are sometimes related to activities such as art, drawing, design, because they require creativity for a good execution, the same that will be used. in this proposal of the design of Illustrations on Lojana identity, for the creation of a commercial line of objects.