Proyecto de innovación turística para la puesta en valor de los monolitos de Quillusara cantón Celica

Abstract

Abstract:The "Tourism Innovation Project to the put in value turistic of the Quilluzara monoliths - Celica canton", has as its main purpose is to formulate an optimal model that allows to value the QUILLUSARA MONOLITHES, from the determination of innovation strategies for the generation of a competitive tourism product. In this document we will be able to appreciate the design process of an innovation proposal applied to the design of tourism products. This sequence is known as the method of putting value of tourist attractions, to this method was added an innovation process supported by techniques such as Design Thinkin . As a result, through this project, a strategy is being presented to develop a new tourism product for the Celica canton and the South of the Province of Loja.