Marco para la evaluación del nivel de madurez digital de las PYMES de Loja y construcción de una aplicación web para autodiagnóstico

Abstract

Abstract:With the advent of Industry 4.0 and this pandemic crisis, companies have been forced to align themselves with technology and bring a digital transformation to a sustainable level in order to compete and focus on their customers. The literature reviewed in this study made it possible to analyze five digital maturity models, which are made up of different dimensions that address digitalization variables. The systematization of the Open Digital Maturity Model (ODMM) was proposed, based on 69 questions with answer options and suggestions. For this purpose, a web application was created, developed using the agile Scrum methodology, which allows an SME or MSME to self-assess itself and obtain a general report with the result of its digital maturity level and some suggestions to analyze its digital gaps and be able to execute an action plan. The results obtained showed a percentage of 47.76% of digital maturity level of SMEs and MSMEs analyzed in the province of Loja, which implies that the analyzed companies have several weaknesses in terms of technological implementation.