Estudio de factibilidad para desarrollar un marketplace como medio para incrementar las ventas de la cartera de clientes de la empresa Ole Sistemas de la ciudad de Machala.

Abstract

Abstract:This study focuses on determining the market, technical and financial feasibility to develop a Marketplace platform aimed at the customer portfolio of the company Ole Sistemas in Machala city. The development of this platform will allow companies to have a comprehensive virtual alternative that automates the entire process of buying, selling and delivering of products. To determine the supply and demand that the project will have, a market study was carried out in which surveys were applied to companies that are costumers of Ole Sistemas. Based on the results obtained, the technical study was executed to determine the requirements and services that the platform will offer. In the same way, the projection of costs and expenses of the project for a period of 5 years was made, the results of the financial analysis are positive demonstrating the profitability of the project and the period of recovery of the investment.