Validación de un modelo de buenas prácticas de comunicación interna en el sector gubernamental de la ciudad de Loja

Abstract

Abstract: This degree work consists of the validation of a model of Good Internal Communication Practices in the government sector of the city of Loja. It is clear that a BPci model uses procedures and strategies that are carried out on human talent in companies / institutions, with the aim of significantly influencing the organizational climate and fulfilling business objectives. Executing a BPci model is essential to generate a sense of belonging, motivate the organization's staff and offer excellent results. Therefore, organizational management should not be set aside in the public of interest (internal). The main objective of the research is the validation of the Good Internal Communication Practices model in the government sector of the city of Loja. The methodology that was carried out was quantitative, which started from an evaluation method (in process), it is carried out through a survey to identify, according to the indicators and categories established by the model, the good practices that are executed.