Plan de comunicación digital para posicionar a la Fundación de Olimpiada Matemática Ecuatoriana (OMEC) entre sus públicos externos

Abstract

Abstract: Digital communication is essential and accessible because messages are transmitted massively in real time through the different platforms, the present degree work was developed for the Olimpiada Matemática Ecuatoriana OMEC foundation with the objective of positioning the organization among its audiences by developing a strategic communication plan. In this study, research techniques with a quantitative approach were used, through online forms, 347 people were surveyed to obtain information and present it in a synthesized way. The result of the internal and external analysis of the organization was obtained through the SEO audit using online measurement tools that facilitated the interpretation of the data and monitoring social networks through social media auditing. Finally, a digital communication plan is proposed with objectives, a map of audiences, communication strategies, actions, tactics and content distribution that contribute to the brand's notoriety, strengthening the Foundation's positioning based on corporate philosophy.