Plan de Comunicación Interna para la Universidad del Azuay

Abstract

Abstract: Universidad del Azuay is an institution that offers undergraduate education through its twenty-nine careers distributed in six faculties, also offers postgraduate master s degrees and specializations. In this way this master s final project investigates the internal public of the institution including students and collaborators with the purpose of finding strengths and weaknesses in the management of internal communication and this way create strategies and different actions that allow to achieve institutional and communicational objectives. 535 people were surveyed, obtaining favorable results that allowed to have a clearer vision of the current state of communication within the organization. The results indicated that the institutional and work environment is favorable, however, there are certain aspects to improve in terms of internal communication to reinforce institutional membership and build brand loyalty.