La caricatura y el humor como recurso de comunicación en los medios impresos

Abstract

Abstract: The cartoon has long been a form of exaggerated representation of life events or of a specific character, it has been used as a graphic communication resource; it is part of the opinion genres of the press, it issues critical messages about the social, political, economic situations, etc., of society in general.The objective of this work is to analyze the narrative system of the caricature of three of the main print media in Ecuador: El Universo, El Comercio, and El Telégrafo.The methodology used for this research is qualitative through content analysis;the sample corresponds to the cartoons published during the months of October, November and December 2019.Finally, the results obtained allow us to know the narrative system of the cartoon; it is also shown that the theme of the cartoons that predominates in the analyzed media is politics, followed by society and to a lesser extent sports and others.