Estrategias comunicacionales para el posicionamiento de BRAUSS Alimentos y Bebidas Cia. Ltda.

Abstract

Abstract:. The present research work has the purpose of generating communicational strategies for the positioning of BRAUSS Alimentos y Bebidas Cia. Ltda., a micro enterprise that was born in the city of Puyo and that is dedicated to the manufacture of craft beer for the consumption of over 18 years old, it is an alcoholic drink. The research took place in the city of Puyo, through quantitative methods such as: online surveys, survey analysis, SEO audit and social media. After collecting company data, it was possible to know the current state of organizational communication and the flow of sales from communication, detecting the lack of communication strategies in terms of content creation and better management of social networks and virtual platforms where the sale of the product can be strengthened and therefore improve the positioning of the brand and sales which is what the company needs. In the continuous pages you can see the communication strategies proposed for the positioning of BRAUSS Alimentos y Bebidas Cia. Ltda., which focus on videos, design, mail marketing, strengthening of social networks, improvement of the website, online sales and marketing in a personalized way.