Las redes sociales como estrategia de comercialización para la empresa MOBIMUEBLES de la ciudad de Loja, año 2021

Abstract

Abstract:Today social networks are considered as one of the main means of content dissemination, they are not only spaces for communication and encounter as they were originally thought, today they are a fundamental part of digital marketing, that’s why developing a model the use of social networks within a company should be considered as a fundamental dissemination and promotion strategy, in order to achieve commercial growth with its help. Therefore, the present work was developed in order to know if the use of social networks for commercial purposes is feasible for the MOBIMUEBLES company in the city of Loja, and after carrying out an analysis of the current situation of the company and once obtained information where 99% of the respondents agreed that the company should be promoted on social networks, the development of a model for the use of social networks was implemented in order to improve sales and increase the client portfolio obtaining favorable results.