Modelo de gestión para la producción, postproducción y venta de café de pequeños productores del cantón Sozoranga, provincia de Loja, 2021

Abstract

Abstract: This work proposes a management model that provides guidelines for small coffee producers in Sozoranga canton to improve their production process, expand their production, and gain access to international markets for the commercialization and recognition of thequality of the local product offered. In general terms, the proposed management model will improve the production, post-production and sale of coffee from small producers in the Sozoranga canton, through the control and optimization of the resources available to local producers in order to obtain a quality product that is marketed at fair prices and maximize the economic benefits of the producers.It is of great importance for producers to be able to count on a management model that standardizes production processes, improves product quality and makes them competitive in the market, so that they can face the challenges and demands of the fine aroma coffee market. Additionally, it will allow them to obtain sufficient profits to improve the quality of life of small coffee producers in the Sozoranga cantón.