Plan de comercialización digital para la empresa comercializadora de línea blanca Pro-Hogar de la ciudad de Loja año 2019

Abstract

Abstract: he digital marketing plan is a tool that contains guidelines that allow companies to correctly implement online sales. The company "pro-hogar", has been in the market for 30 years,being one of the most quoted appliance stores in the southern region; however, it does not have a digital marketing plan. This research work will focus on "Developing a digital marketing plan for the white linetrading company "pro -hogar" in the city of Loja for the year 2019, which will seek to assess the current situation of the company and adapt a digital sales plan; a survey was applied to 153 customers via Google Forms as an alternative method to physical surveys due to the health emergency. The methodology to be used is based on the inductive method, that is, starting from particular premises, a general conclusion will be obtained, keeping emphasis on the theory, theoretical models, the explanation of digital marketing and its impact on companies.The results obtained were positive since the highest percentage ofcustomers provided an effective response to the acquisition and purchases via online.