Impacto de la crisis COVID en la pequeña y mediana empresa ecuatoriana: Ventas, Organización y Digitalización. Sector Educativo. Cantón Puyango, año 2020.

Abstract

Abstract: The present research work constitutes a study on the impact of the Covid-19 crisis in the educational institutions of the Puyango Canton during 2020, through the analysis of the changes produced in the organizational environment, digitalization, hygieneand occupational health measures adopted, their influence in the organization and the hierarchical levels that integrate its structure. The study is of a quantitative descriptive type, it seeks to make a clear and timely diagnosis of the current situation ofeducational institutions, their effects and unavoidable changes during the health and economic crisis, through the application of surveys to five rectors of educational institutions to obtain information; highlighting the need to strengthen institutional resilience and frame their efforts in digitization, sustainability, and inclusiveness in effective leadership. In conclusion, the pandemic has had a negative impact on educational institutions, however, it is presented as an opportunity to revalue their productivity and the adaptation of information and communication technologies (ICT's) in their processes to improve their management practices and business activities.