Plan de Comunicación Digital para la empresa Korumaseg Cía. Ltda

Abstract

Abstract: The purpose of this study is to observe the positioning strategies in digital media for the Korumaseg company, the importance of placing keywords intothe structure of the website, the main thing to doisto performa SEO auditin orderto find out the shortcomings thata web pagehas, additionally,how tosolvethe errors found.Thisis importantto facilitatetheSEO positioning within search engines, on the other hand, the importance of identifying a Buyer Personamongthe organization is observed, how to create a content strategy for social networks and not falling into the monotony of posting content in the wrong way, rather identifying the audiences and creating content according to the audience you wantto reach. The analysis also proposes the identification of audiences through dynamic tables, the communication coefficient necessary to reach them and their prioritylevelwithin the organization, the different analyzes intothe company to know what their communicational and business objectives are.