Uso de redes sociales como estrategia de marketing digital, caso de estudio Parque Eólico Villonaco

Abstract

Abstract: Social media have become a window to the world, where different tourism marketing strategies can be developed. This research is based on the study of Central Eólica Villonaco and aims to analyze the online presence on the main social media platforms (Twitter, Facebook, Instagram and YouTube) in order to propose an effective management model of digital marketing on social media. The PRGS model proposed by the International Advertising Bureau is used to develop this research. The findings of this study point to the null presence of the resource in the social media platforms, is therefore that a management model of digital marketing for social networks is finally proposed and with this promote the tourist attraction.