Diseño de una ruta de turismo urbano para el centro de la ciudad de Riobamba

Abstract

Abstract: The present applied research study is focused on the urban-historic center of the city of Riobamba, which is known as the city of the first fruits, however, in the tourist field it has not been exploited, despite having the conditions. Therefore, in this work, it has been defined to propose a symbolic, functional, and experiential urban tourist route that can be enjoyed by national and foreign tourists, thus diversifying the tourist offer of the canton and consequently favoring the economic and tourist development of the city. For the development of the proposal, the design thinking methodology was used for the survey and design of the tourist, functional and experiential route through a tour consisting of sixteen attractions, ten of these heritage resources, and six food and beverage services related to the local gastronomic cultural manifestation. The proposal has a travel time of forty-five minutes on foot, and where, in addition, at each station QR codes are elaborated to connect with the history of the city of the first fruits.