Diseño de un modelo de comercio exterior y negocios internacionales para la exportación de café al mercado de Estados Unidos

Abstract

Abstract: The research deals with the design of a foreign trade model for the export of coffee to the United States, the objective of which is to design an export model for the FAPECAFES Federation of the province of Loja. For this purpose, a research methodology was proposed, describing the type of study, which is a non-experimental research design, scientific methods such as descriptive, deductive and inductive and techniques such as bibliographic review and survey, establishing a population to be investigated of six association managers. It was determined that there are 812 members in the federation, producing 13,300 quintals per year of coffee, 92.48% being organic, with 10,660 quintals destined for export, the price of coffee delivery to FAPECAFES ranges between 152 and 200 USD. The research will be a contribution to encourage the export of organic coffee that is highly valued abroad for its quality and fine aroma, for the benefit of coffee growers, transporters, marketers and the income of foreign currency for the country.