La responsabilidad social corporativa en la empresa Constructora del Cantón Loja, Año 2019, caso Care Construcciones Cía. Ltda

Abstract

Abstract: This research deals with corporate social responsibility in the company Care Construcciones Cía. Ltda., of the city of Loja, whose motivation for its realization is centered on the fact that CSR generates better opportunities for businesses due to the recognition of society for caring for the environment and other social spheres, since the execution of its activities constructive, it can contribute to improving the quality of life of families or the community, maintaining good relationships with clients, suppliers, collaborators and government institutions, which will mean social recognition and consolidation of its corporate image for the company. In its development a methodology was used applying scientific methods such as deductive, inductive and analytical; and techniques such as documentary review, observation, interview and survey. The diagnosis was made considering the Ceres Ethos indicators, finding that the company does not comply satisfactorily with the CSR components, so a proposal of social responsibility strategies was designed for the company, which will benefit society as a whole and the fulfillment of goals and objectives.