Plan de comunicación 360 para Gobernación Carchi durante el periodo 2021 - 2022

Abstract

Abstract: This degree work consists of the development of a "360 Strategic Communication Plan for the Government of Carchi in the period 2021-2022", in the province of Carchi. Public and political institution that articulates in the territory the programs and projects of the National Government. The research is focused on diagnosing the communicational needs of the institution regarding: "Communication 360", "Public Relations", "Political Communication", "Inbound Marketing" and "Web Positioning", through interviews, surveys of internal audiences and external, service users, representatives of social organizations. An analysis of the information produced by the government will be carried out regarding the execution of its competence as an articulating institution, to demonstrate the consistency and scope of the information and the impact it has on the institutional image. The 360 Strategic Communication Plan will respond to the effective strategies and actions of the authorities to strengthen the institutional image, through the production of communication products and appropriate content that keep the public informed.