Propuesta de comunicación para la divulgación científica de la Universidad Técnica Particular de Loja

Abstract

Abstract: This research called: "Communication proposal for the scientific dissemination of the UTPL" has as its main objective to propose a communication plan to carry out the dissemination of scientific products generated by the UTPL on the social network Facebook. For this purpose, a qualitative-quantitative methodology with a descriptive approach was used through a case study, an analysis of KPI indicators with the Fanpage Karma tool and the application of surveys to know the profile of the research teachers. The findings reflected that, although the institution has excellent content management, it still has information gaps on its website. In addition, it was found that several research groups and laboratories do not have a fanpage for scientific dissemination on Facebook, and it was found that research teachers need more support to disseminate the results of their research. Then, a proposal for scientific dissemination was proposed to improve social knowledge, give high value to the work of researchers, and create a good climate for science, technology, and innovation.