Datanomics: Herramientas de persuasión que corroen el tejido social

Abstract

Abstract: Big Data is a tool that has been very useful lately, for both private companies and government entities for the purpose of decision-making. However, the algorithms that allow its development had inherited discriminatory actions, which has led to attacks on privacy rights of citizens of apparently democratic states like those of the United States and the United Kingdom. In addition, the amount of information to which these institutions have access don t respect the privacy of their user, nor guarantees the proper use of such information given under the consent of those who provide it. China, another country that is taken into account in this study poses different scenario given that they absorb all kinds of data form their citizens and use it against them in the event of apparently 'inappropriate' behavior from the government's point of view. For them, this action is not illegal, nor does it attack the privacy of its citizens. The results show that the misuse of Big Data generates problems that affect the well-being of society as it is taking power in people's lives.