Análisis de productos audiovisuales educomunicativos de Ecuador. Casos de estudio: Ecuavisa, Tc Televisión y Teleamazonas

Abstract

Abstract: Media educommunication represents a key factor for personal and professional training. The objective of the research is to know which are audiovisual products (programs) that the television channels with the highest ranking in Ecuador transmit through their screen. We resorted to a mixed methodology; initially, we learned about the educational-communicative processes through interviews with producers. The observation sheets provide a context of the case studies analyzed in this work. The content analysis of the programming grids allowed an approach to the object of study. Finally, with the interviews applied to different experts, it is known from a broader perspective how to make educommunicative products. A two-part proposal was elaborated that will allow future audiovisual producers to focus on their elaboration of educommunicative content. The results show that the processes of educommunication in national television programs are primarily complex compared to programs of other genres. There is a lack of informative, educational, and cultural programs that meet the characteristics to be considered educommunicative.