Comunicación 2.0 en las principales empresas del sector Hotelero del Ecuador

Abstract

Abstract: In the final degree work, Communication 2.0 in the main companies of the Hotel sector in Ecuador, the objective was to analyze the 2.0 communication management used by the main companies in the hotel sector in Ecuador. In this context, in order to carry out the analysis, we worked with ten companies and social media was examined. For this purpose, the level of growth, presence and impact on the environment was established with the use of the Fan PageKarma technological tool, obtaining as results that the brands that have the greatest influence are Decameron Ecuador and JW Marriot Hotel Quito, mainly because they have a better communication link with its users, which generates a greater growth of visits by its followers on the W eb and social media Facebook and Twitter. For the above, a better communication strategy and user interaction with these two hotel companies is evidenced, which gives the security that they take into account the interests and needs of the client, taking advantage of the services offered by communication 2.0 to improve their growth levels. and development.