Plan de desarrollo turístico para museos, de la ciudad de Loja

Abstract

Abstract: Museums are spaces where knowledge of the tangible and intangible heritage of humanity is exhibited and transferred. In the tourism field, museums should also be considered part of the activity and become resources that contribute to tourism development. For this, this research carried out in the city of Loja in southern Ecuador, aimstodraw up a tourism development plan for the museums of the city of loja. Surveysand interviews were conducted, the surveys helped to analyze the demand and profile of the visitor, while the interviews with the representatives made it possible to know the current situation of the museums. It is concluded that there is interest in visiting museums, however, it must be coupled with the new requirements considering the COVID-19pandemic and the new information and communication technologies. In addition, the proposal of the management model is proposed considering three strategic lines that will contribute to the strengthening of museums and their integration in the tourism field.