Innovación del modelo de negocios de la empresa Continentour Agencia de Viajes S.A. a través de la herramienta Business Model Canvas, en la ciudad de Quito para el año 2021

Abstract

Abstract: Tourismin Ecuador due to their biodiversity has attracted the attention of several foreign tourists, who unquestionably choose the country as their main destination, for this reason there are wholesale travel agencies in charge of selling all kind of packages, however they have neglected the local market. Due to the pandemic caused by Covid-19, tourism was affected by the lack of influx of tourists. The present research work was developed with the objective of innovating the business model specifically of the Continentour travel agency. For this purpose, a quantitative and qualitative approach was used. Also, an interview with the General Manager and surveys to 400 people in the province of Pichincha were applied to know their preferences and tastes regarding the regions of Ecuador and the activities they would be willing to do. In conclusion and taking advantage of the wonderfuland diverse places that exist in the country, the idea is to attract both foreign and domestic customers, who enjoy every corner of Ecuador.