Implementación del modelo de negocio LEAN CANVAS en la creación de la empresa Servicios Express CIA. LTDA. dedicada a la prestación de servicios de empleadas domésticas dentro de la provincia del Cañar, durante el año 2021

Abstract

Abstract: This work has been designed and structured based on a problem that currently affects the heads and households in the province of Cañar, as they do not have a suitable person to carry household chores and childcare. As a response to this problem, the implementation of the Lean Canvas business model for the creation of the company Servicios Express Cía. Ltda. which is intermediary to the hiring of housemaids, in the Province of Cañar. For the development of this work, first is to analyze the current situation of the environment and the sector, using the Model Context Canvas tool. After that, it continues with the analysis of the client to know and identify their needs and expectations. Next, it is important to consider an analysis of the nine innovative elements of the Learn Canvas model until the implementation and creation of the company is reached. The method used in this work is quantitative, in order to know the needs and expectations of the clients: Therefore, surveys are carried out on a simple of 353 people belonging to the Economically Active Population of the Province of Cañar. The results obtained express the need to have a company that provides ease and guarantees security, trust and efficiency when hiring a housemaid.