Gestión de medios sociales de emprendimientos y PYMES de la ciudad de Loja, en el contexto de la pandemia COVID 19. Caso: Vida Ventura Grill , Carbonero Mirador y Huaquillitas

Abstract

Abstract: Social networks, due to their large population reach, in recent years have been great allies of SMEs and enterprises for the facilities to publicize their products or services, and their functionality as bridges of interaction between brands and consumers. With the unexpected presenc e of the Covid-19 pandemic, most of the SMEs migrated to digital platforms to justify th eir presenc e in the market and provide products to their customers.Based on this information, this work was developed with the objective of carrying out an evaluation of the management of social media and digital strategies of SMEs and enterprises: ( Vida Ventura Grill , Carbonero Mirador and Huaquillitas ). The behavior in the digital environments of these organizations was analyzed, before, during and after confinement by Covid-19. W ith this, a feasibility alternative is given so that companies can emerge and offer their products or services on social networks and focus on the future, in which social networks will become the key to their progress.