Evaluación de la Sostenibilidad Empresarial en el Centro Dental Brito ubicado en la ciudad de Ibarra

Abstract

Abstract:The present research has the general objective of evaluating the business sustainability of the Brito Dental Center, taking into account that it is a key and starting point to improve business operation. A mixed, non-experimental research approach was used; the applied method was descriptive that allowed to detail the socially responsible characteristics; the data collection techniques were the interview, survey, observation sheet and focus group. The evaluation was based on the "Sustainability Balanced Scorecard" model, it served as a management tool, favoring the design, direction, organization, control and evaluation of new strategies in order to improve business performance and growth, considering sustainability factors In this way, the actions to be considered based on their current state are known within four perspectives where the issue of sustainability is immersed. The Brito Dental Center complies with corporate social responsibility practices that ensure sustainability, such as transparent information management, employee training, dental waste management policies, gender-inclusive practices and inclusive verification of the supply chain.