Diseño de un modelo de negocio a través de la metodología Lean Canvas para la empresa VET APP s, en el cantón Santo Domingo de los Colorados, provincia de Santo Domingo de los Tsáchilas, año 2021

Abstract

Abstract: The quality of the veterinary services offered in general has many shortcomings. The general objective of this research is to design a business model through the Lean Canvas methodology for the VET APP's company, in the Santo Domingo de los Colorados canton, Santo Domingo de los Tsáchilas province, year 2021. Thanks to tools such as: On the lean canvas and the canvas of the value proposition, it was possible to analyze the proposed business model as well as the different perspectives of customers and users regarding the proposed solution. Subsequently, surveys were carried out with potential users and interviews with potential customers ofthe mobile app that was proposed to offer, in the same way the created prototype was validated, which had an excellent acceptance. At the end of the investigation, it was possible to design a business model for the company VET APP s entity that will be incharge of the creation and development of mobile apps for the veterinary sector of the canton. The financial analysis yielded very positive results that confirm the viability and profitability of the business model.