Plan estratégico de turismo accesible para el sector de la playa de Santa Marianita, del cantón Manta

Abstract

Abstract:One of the market segments that has gained prominence in the tourism field is that related to accessible tourism. However, there are requirements that must be met so that people with disabilities can access and enjoy the destinations. Therefore, this work was developed with the objective of designing a strategic plan for accessible tourism for the beach sector of Santa Marianit a, Cantón Manta. Accessibility to the Santa Marianita beach sector was evaluat ed from three points of view: residents, tourists and destination managers. Surveys were used for residents and t ourists, while semi-structured interviews were conducted for managers. The results obtained showed that both residents and tourists consider that it is still necessary for the Santa Marianita beach sector t o be c onsidered as accessible. However, there is a predisposition on the part of the destination managers to work on this aspect, considering the proposal of a strat egic plan for accessible tourism relevant to the sector.