Planeación de logística y recolección de datos de eventos masivos para la ciudad de Loja

Abstract

Abstract: Event tourism is one of the most representative and it has been consolidated as an attractive potential for both national and international audiences.Through this study; it is proposed to design a logistics and data collection plan for the realization of huge events in Loja city, which is consolidated as a support forevent promoters. For this purpose, documentary and field methodology was used, and the following research tools were applied: compilation of legal processes for the realization of events, surveys of attendees and interviews with promoters.Taking into account the Covid-19 pandemic, part of the active population on the Internet, considered in the age range between 18 and 40 years, was taken as a sample. In this way, 98 surveys were applied.A manual is proposed in which the structural organization charts are highlighted within the functions that the promoters fulfill, safety standards and the different steps to follow in order to have a reliable event validation.