Gestión de médios sociales de emprendimientos y PYMES de la ciudad de Loja em el contexto COVID-19.Caso: 200 Millas Marinas , Gina s Café de la Casa y Santiago Papelería

Abstract

Abstract: In the city of Loja, countless ventures have always been promoted and they have managed to export their products to foreign markets thanks to the labor flexibility of being an entrepreneur. To the new generations of ventures in different areas.Favorably, the greatest number of innovations is still preserved, despite the social changes that are taking place today at the cultural and political world level, this has allowed more relevant proposals to be one of the best viable way of SMEs and enterprises : ( GIna's Café de la Casa , 200 Millas Marinas and Santiago Papelería ). that many of the times are mainly the lack of knowledge in the business field, the lack of capital or liquidity to grow.The development of the proposal described in this investigative work is aimed at strengthening entrepreneurship through social media and encouraging it in new generations in order to create new alternatives for development, growth and expansion of entrepreneurship projects at the local and national level. that lead to improve the economic development of the population.