Plan de Comunicación Estratégica 360 para la Federación de Pequeños Exportadores Agropecuarios Orgánicos del Sur de la Amazonía Ecuatoriana APEOSAE

Abstract

Abstract: Ecuador is known for its wide diversity of climates, products and peoples. It is a country with an oil and agricultural economy, however, being part of the great Amazon forest, it is considered a region with importance for caring for the environment and the harvest of basic and naturalproducts. With this situation, APEOSAE was born, a company whose main productive task is the harvest, manufacture and sale of food at the local, national-international level.Therefore, this work was developed with the objective of proposing a 360ºcommunication plan for the Association, which is why, through a mixed methodology, the internal public was evaluated by applying surveys and interviews. The results obtained showed that APEOSAE does not have both internal and external organizational strategic communication, there is no communication professional, among other factors. Hence, the findings allowed the generation of a communication plan that will make it possible to position and make visible their work, products and services, contributing to the development of native communities, the economy of local producer families and creating environmental awareness in the sector, users-buyers.