Evaluación de la calidad de los sitios web de los organismos gubernamentales encargados de la promoción cultural de Latinoamérica

Abstract

Abstract: Since the beginning of the Internet and the introduction of New Information and Communication Technologies(ICT), organizations have sought the best options to maintain constant interaction with their public objectives. The website is one of the most relevant digital platforms within the communication strategies for anycompany that wishes to have an Internet presence.The organizations that are in charge of promoting culture are also immersed in globalization, therefore, this research provides an evaluation of the websites of government agencies dedicated to cultural promotion in Latin America, based on an exploratory study that It allows to meet the ideal criteria for this type of platform and the objective they pursue, to later, through the qualitative methodology, carry out a comparative analysis. Thanks to the proposed criteria, it was concluded that the government agencies that promote the culture of Latin America do not have websites that are fully in line with the new trends in web design and structure, limiting the user experience and their permanence on the digital platform.