Análisis del perfil emprendedor artesanal del cantón El Tambo, provincia del Cañar, año 2021

Abstract

Abstract: The proposed research addresses the handicraft sector of the canton of El Tambo, which is also linked to a socio-cultural and historical context. The objective of this research was to analyze the entrepreneurial profile of the artisans. For this purpose, a field, descriptive and cross-sectional research was proposed, and quantitative based on the design of a survey that was applied to 52 local entrepreneurs. The motivation for the research arose from the experience of living in the locality and observing how many artisan enterprises have been disappearing, as they do not have the competitive capacity to compete with other companies, as well as the lack of capacity for the products to reach an objective buyer. The results of the research, from the own experience of living in this locality, it has been observed that the panorama of competitiveness is difficult for the artisans, since they do not have the capacity to compete against the big companies. The analysis made it possible to understand that the entrepreneurs need to improve their social and productive capacities, so that they can consolidate their handicraft products in a better way in the market.