Plan estratégico sostenible enfocado en turismo de montaña para la parroquia Quimiag, Chimborazo

Abstract

Abstract:This research achieves the design of a sustainable strategic plan focused on mountain tourism for the Quimiag parish, Chimborazo, in response to the need to boost the local economy. This plan design guarantees the economic security of the population, based on the exploitation and use of resources in a sustainable ethical manner. In this way, the general objective of the sustainable tourism strategic plan is oriented to mountain tourism, and referring to the specific objectives, it is possible to substantiate the plan, mediating theoretical bases as a result of bibliographic research; a situational diagnosis model of mountain tourism is provided, embedded in public management, where the motivators of this tourist typology are identified in the design of the strategic plan; It is also provided in the strategic plan a proposal for trekking around the snowy Altar to generate tourist value in the Quimiag parish. The investigative methodological design starts from the design, adopting instruments such as the interview and survey. It concludes with the feasibility of the design of the sustainable strategic plan, suggesting its immediate implementation to local actors.