La Responsabilidad Social Corporativa en las Empresas Constructoras del Cantón Loja, año 2019- caso de estudio Empresa Nefamape

Abstract

Abstract: Currently, Ecuadorian companies are more oriented to the development of philanthropic activities and not to a socially responsible management that leads to several benefits. In this context, the exercise of corporate social responsibility in the construction company Nefamape will allow an improvement in the economic, social and environmental fields. The objective of the study is to know the degree of social responsibility that the company currently handles in its construction work. To determine their current situation, a diagnosis was developed using the Ethos tool, which contains precise CSR indicators, including important aspects that allow an effective measurement of the level of social responsibility practice. For its application, a prioritization of the interest groups was first carried out, being: employees, manager (internal) and clients (external). As a result, some shortcomings in its administrative processes were evidenced in the company, especially it lacks socially responsible management. In this context, the application of a CSR model is proposed, which will help improve and strengthen its performance towards sustainability and positioning in the construction market.