Medición y Evaluación de Comunicación Interna para la Universidad de las Fuerzas Armadas de la Ciudad de Quito, en el Año 2019

Abstract

Abstract: Currently, the University of the Armed Forces - ESPE, is committed to applying its communication plan in order to achieve fluency, speed and truthfulness, in addition to ensuring that the activities carried out therein are effective and timely. The knowledge of the organizational culture for the internal public is of great importance since it is thus possible to measure the performance and recognition that the university has achieved over the years that it has been serving society. The objective of this work is to design a strategy that allows improving internal communication within the university, for which it has been determined to measure and evaluate the Internal Communication Plan through the application of diagnostic tools that allow identifying the existing barriers in communications and apply the necessary corrections to facilitate the flow of information in the institution. In order to achieve the stated objective, the gathering of information was planned that would make it possible to carry out the diagnosis and propose internal communication activities that satisfy the university's requirements.