Impacto de la crisis covid-19en la pequeña y mediana empresa ecuatoriana: ventas, organización y digitalización. Sector Educación. Provincia Guayas. Cantón Guayaquil. Ciudad Guayaquil. Año 2020 2021

Abstract

Abstract: This investigative work demonstrates the analysis of the impact of the Covid-19 crisis on private educational institutions, their organization, marketing and digitization in Guayaquil.At the beginning of 2020, the World Health Organization declared Covid-19 a pandemic, causing thousands of economic losses and changes in the organizational structure in educational institutions, which were not able to provide a distance study modality. Neither parents nor student representatives were prepared to accompany their children in virtual classes from their homes.During the pandemic, moments of unavoidable crisis were experienced, where expenses had to be prioritized to obtain the necessary resources, which implied that the children adapted to a new study modality where the method of personal interaction in the classroom was replaced by a virtual education.With the help of technology, many educational institutions digitized their services, through the implementation of distance learning modalities and the use of digital platforms such as virtual libraries,audio files, portfolios, educational games, among many others.